d f s world

CONCEPT, CREATIVE DIRECTION, ART DIRECTION

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To Launch the DFS Group's largest-ever Annual Beauty Campaign, we harnessed the current Metaverse excitement and crafted the brand's inaugural virtual realm known as DFS World.

Throughout the world, customers can engage in interactive experiences, displays, and limited-time offers from their favorite beauty brands; and enjoy an array of exciting in-store activations. Customers are invited to explore the travel retailer’s beauty-themed metaverse to capture exclusive DFS NFTs.